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Determining who you want to be eligible to enter your sweepstakes is an important part of any promotion. This determination should…
Use our S.M.A.R.T. approach to help make sure that you know how your promotion measures up against your marketing goals. If you structure your…
The primary goal of television production is to produce content that entertains, engages, and enthralls the audience. However, broadcasters,…
As your contest or sweepstakes draws to an end, you may be tempted to let out a sigh of relief, believing that all of the hard work is over;…
Some tasks are best handled prior to the launch of a new giveaway. Attempting to do these things after the launch is, as they say, putting the…
“Gamification” is a hot topic in promotional marketing circles. The definition of ‘gamification’ is generally accepted as ‘the…
If you are considering a giveaway as a method of promoting your brand or organization, then you may want to take a closer look at promotion…
In our last blog post, we wrote a bit about what should be included in the official rules for sweepstakes. In this post, we will continue that…
Although holding a sweepstakes sounds like a great idea to many brands and organizations, there are some inherent risks involved if one does not…
In order to host a successful giveaway, you have to ensure that people know about it and that they will want to enter. That means you’ll…