Category: Contest
What is earned media?
Earned media refers to the publicity and exposure your brand earns through organic, unpaid channels. Unlike paid…
Nonprofit organizations, driven by a noble mission, face the challenges of engaging their communities, raising vital funds, and making a…
Did Hershey’s Run an Illegal Lottery?
It’s a regular occurrence to see sweepstakes advertised when you shop – especially on product…
My name is Alan Gerson and I am the President and CEO of Sullivan Compliance Company, a third party independent consulting company which has…
Transforming Contest Participants into Lifelong Customers: The ESG Approach
Nobody knows this better than ESG: Hosting contests and sweepstakes…
Why Your Contest Needs Official Rules and Must Display Them
Contests don’t make the news because they are usually run fairly. However, when…
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In recent posts, we discussed the need to promote your promotion in order to run a successful contest or sweepstakes. Much of…
This is a topic that is a major concern for many brands. It is true that there are certain types of giveaways that are illegal. The last thing…
Social media platforms are a great place to launch a contest because of their inherent shareability. They’re just so social! If you…
Deciding to run a contest can mean great things for your company. It’s a marketing option few want to pass up. Before you decide to run your…