Blogs
Choosing the Right Prize for Your Sweepstakes
The Importance of Strategic Prize Selection
When you run a sweepstakes or contest to…
In today’s digital landscape, social media promotions have become a cornerstone of successful marketing strategies. Leveraging platforms like…
Gambling Gets Tucupita Marcano Banned from Baseball for Life
It happened again. Major League Baseball and gambling have collided and now another MLB…
What is earned media?
Earned media refers to the publicity and exposure your brand earns through organic, unpaid channels. Unlike paid…
The allure of big wins during significant sports events like the Super Bowl is undeniable. This year, the American Gaming Association estimated a…
Nonprofit organizations, driven by a noble mission, face the challenges of engaging their communities, raising vital funds, and making a…
The FTC has levied an $18.5 million fine to Publishers Clearing House for running a deceptive sweepstakes.
Why Does The Federal Trade Commission…
Did Hershey’s Run an Illegal Lottery?
It’s a regular occurrence to see sweepstakes advertised when you shop – especially on product…
My name is Alan Gerson and I am the President and CEO of Sullivan Compliance Company, a third party independent consulting company which has…
Transforming Contest Participants into Lifelong Customers: The ESG Approach
Nobody knows this better than ESG: Hosting contests and sweepstakes…