Blogs
5 Fall Sweepstakes Ideas That Will Help Your Brand Stand Out This Season
As the leaves change, so do consumer habits. Fall is packed with…
Marketing and Compliance 101:
3 Tips for a Hassle-Free Sweepstakes
Running a sweepstakes is one of the most effective ways to build excitement…
Earned Media Is Becoming More Valuable Than Paid Reach — and Promotions Are Filling the Gap
For years, digital marketing strategies revolved…
Top Four Factors That Determine How a Sweepstakes Winner Is Notified
Notifying a winner may seem straightforward, but in practice it is shaped by…
Avoid Brand Reputation Nightmare with the Three Pillars of Travel Prize Fulfillment: Logistics, Compliance, and Winner Experience
After jumping…
Why Independent Administration Matters More Now: Protecting Your Brand from Promotion Risk
Part 4 of a four-part series. In Part 3, we discussed…
AI-Generated Content and “Virtual Hosts”: Navigating New Promotion Compliance
Part 3 of a four-part series. In Part 2, we discussed the legal…
The Influencer Factor: Legal Risks and Disclosure Issues in Social Media Giveaways
Part 2 of a four-part series. In Part 1, we discussed the…
When Automation Becomes Administration: Compliance Risks with Chatbots and Automated Entry Systems
Part 1 of a four-part series.
Many brands…
The allure of big wins during big sporting events is undeniable. Super Bowl LX features the Seattle Seahawks against the New England Patriots,…