Blogs
Step One: Determine the Time of Year to Start This New Program
In making this determination, look at your entire marketing calendar for major…
Sweepstakes are a great marketing tool as long as you can navigate all the laws and regulations that govern them. There are both federal…
In the golden age of television, people understood ads paid for the content on TV. If someone didn’t want ads, then the solution was to pay…
ESG has been in business as a sweepstakes administration company for over twenty-five years. Throughout these years, we have heard all of the…
Even though the holidays seem to start the day after Halloween, the thinking and planning by your competitors about the year-end push begin even…
We all know promotions get consumers excited about a new product or service and generate social media buzz. This is why many companies believe…
Sweepstakes, contests, and other incentive-driven marketing promotions are proven ways to engage and reward your consumer base. They can also…
We have talked about the variety of scams and illegal promotions out there (previous blog). These scams can impact people financially and…
When a company thinks about its next promotion, everyone likes to talk about the potential positive outcomes such as increasing sales, trending…
Sweepstakes Scams Hurt Everyone
“Congratulations Mr. Jones, you have won $120,000. We just need you to pay $4,200 in taxes first via…