Blogs
Entering International Markets Through Global Contests
The global economy developed when it became possible for businesses and brands to move…
Social media platforms may have exploded into the promotion landscape making them readily available to brands and consumers today, but promotions…
FTC Endorsement Disclosures are Key to Remaining Compliant
It’s easy to get excited when a celebrity talks about a subject – endorsements…
Step One: Determine the Time of Year to Start This New Program
In making this determination, look at your entire marketing calendar for major…
Sweepstakes are a great marketing tool as long as you can navigate all the laws and regulations that govern them. There are both federal…
In the golden age of television, people understood ads paid for the content on TV. If someone didn’t want ads, then the solution was to pay…
ESG has been in business as a sweepstakes administration company for over twenty-five years. Throughout these years, we have heard all of the…
Even though the holidays seem to start the day after Halloween, the thinking and planning by your competitors about the year-end push begin even…
We all know promotions get consumers excited about a new product or service and generate social media buzz. This is why many companies believe…
Sweepstakes, contests, and other incentive-driven marketing promotions are proven ways to engage and reward your consumer base. They can also…