Ask almost any company that’s tried it, and they’ll be quick to tell you that running a contest for your business can bring some real payoffs. More customers, better brand awareness, and higher sales numbers can all be the result of a solid promotion, but making that contest happen can be difficult. Among the aspects to consider – is your prize rules.
A Cautionary Tale
In September of 2016, Darwin Day was cleaning his house when he happened on a collection of baseball cards from 1957. On the back of one of the cards was a contest to win a prize if he could predict the score of several games listed on the card. There was a deadline, April 26, but no year was attached to that deadline. As a result, Day looked up the scores of the games, then submitted the results. Fortunately, the company – Bazooka – had a great sense of humor and awarded him the prize anyway – a new baseball glove.
While this misstep didn’t cost Bazooka too much money, it could certainly cost your company a lot more. Follow these practices to avoid a serious problem.
- Make certain your contest adheres to state and local laws.
- State the contest sponsor.
- Include strict eligibility guidelines.
- Add a month, day, and time for when the contest begins and ends and when the winner will be announced.
- Offer complete entry information.
- Include any limitations.
Need additional help creating the perfect contest? Contact us today.