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Wheel of Fortune’s Challenge: Increase fan viewership during the holiday season.

Our Solution: ESG supported the creation of a fan participation sweepstakes that encouraged watching Wheel of Fortune during December by matching entrants with contestants on the show to win prizes. ESG administered all aspects of the promotion including rules drafting, winner notification/verification and state registrations.

ESG Results: Active Wheel Watcher Club membership continues to spike during this sweepstakes every year.