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LIVE’s Challenge: Update the ongoing Travel Trivia sweepstakes to increase viewer engagement and encourage daily viewing of the show.

Our Solution: Personal questions were added to the sweepstakes entry process to expand host interaction with contestants. Additionally, an instant win component was added enabling the hosts to award a trip prize without the contestant having to answer the question correctly!

ESG Results: Entries spiked to over 16,500 entries after the sweepstakes was updated.