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ESG Case Study

CHALLENGE: Farmer Boys, a fast-food chain in CA, AZ, and NV, sought a strategic solution to boost engagement with its mobile app and drive increased sign-ups for its Very Important Farmer (“VIF”) Loyalty program. The overarching goal was to translate digital interactions to foster customer loyalty and drive revenue growth.

OUR SOLUTION: To incentivize sign-ups and app usage, Farmer Boys partnered with Warner Bros. Home Entertainment’s launch of Blue Beetle® and created a sweepstakes with an entry mechanism tied into using the app and submitting a receipt showing the purchase from their menu. Because requiring a purchase in a sweepstakes is illegal, ESG guided the client to create a compliant solution that protected them without interfering with their marketing goals. Additionally, ESG handled various promotional administrative tasks such as drafting rules, conducting the drawing, issuing tax forms, and fulfilling prizes.

RESULTS: This sweepstakes yielded impressive results with over 170,000 entries from the mobile app which was the primary method of entry. The intuitive and user-friendly interface of the app along with the prizes offered in concert with the Blue Beetle® partnership translated into a significant uptick in mobile app downloads and a substantial increase in VIF Loyalty program enrollments.