Sweepstakes
Sponsoring organizations have found that Sweepstakes are powerful sales and audience promotion tools and unmatched in their ability to attract attention, activate and engage consumers and promote the Sponsors' business.
Sweepstakes are consumer-focused sales or awareness promotions which utilize the excitement and enthusiasm generated by a prize incentive to draw entries for the opportunity to win the offered prizes through a chance based drawing. Sweepstakes are generally quicker and easier for the Sponsor to administer and for the public to enter than “Contests,” however, Contests have their own special value and appeal. One other major difference is that winning a Sweepstakes is based on the operation of an element of Chance, as opposed to being entirely skill-based.
Sweepstakes are different from Contests as well, in that applicable laws generally prohibit payment of a fee or the requirement of a product purchase to enter, unless a free method of entry is made equally available. Sweepstakes are highly regulated by both state and federal governments in order to protect the public from illegal “lottery” promotions. Sweepstakes must be carefully planned not only to ensure legal and regulatory compliance but to also curtail forms of entrant fraud or abuse.
Our job is to make sure that our Clients are aware of the legal and regulatory requirements which may pertain to their proposed Sweepstakes promotion and that the Sweepstakes can be conducted fairly, honestly, according to its rules, in the manner described to the public and not manipulated unfairly by entrants. We often work with our Clients to create custom elements for their promotions and our attention to detail and expertise helps to avoid problems or pitfalls which can turn a positive promotion into a negative experience for entrants and our Clients. We provide a full range of turnkey solutions which match our Clients' needs.
ESG is expert in the structure and administration of Sweepstakes promotions. Over the last 18 years we have overseen literally thousands of such promotions for a variety of media and brand marketing clients. We provide our Clients with the confidence and peace of mind that comes from knowing that they are working with a careful, experienced and creative promotional marketing organization with unmatched expertise in all varieties of Sweepstakes promotions. We can identify the potential pitfalls and potholes and can also leverage the latest online, mobile and digital technologies, as desired, to successfully guide our Client’s promotions from planning and structure to writing Official Rules to review of marketing and collateral materials to winner selection and verification to prize fulfillment, and all steps in between.
We have special expertise in providing turnkey Online/Mobile Services and have access to unique patent protected formats as well as Mobile/Text messaging entry capabilities through our network of strategic partnerships.
We can also provide a full range of prize procurement and fulfillment options to our Clients.
CONTACT US to discuss your Sweepstakes or other Promotional needs, consult with one of our experienced Managers and receive a free customized bid for our Sweepstakes services.