Enteractive Solutions Group, Inc. (ESG) Cooks Up
"That's So Cheesy Scramble Game" for IHOP
May 18, 2011 - Enteractive Solutions Group, Inc. (ESG) provided a full suite of creative and development solutions for Spark Alliance Marketing's client IHOP and its "That's So Cheesy Scramble Game" promotion featured on the website www.ihop.com.
ESG worked with the Agency and their client to develop several alternate designs and "looks" for the Cheesy Scramble game, which were reviewed by Spark Alliance Marketing on behalf of IHOP. They then selected an approach they felt really sold the That's So Cheesy Scramble message. ESG also created and programmed an animated clip to use in connection with the game.
The That's so Cheesy Scramble game highlights IHOP's newest menu items in a fun and engaging digital game with 3 levels of complex scoring and social media sharing components for Facebook and Twitter.
"IHOP and their agency have a strong sense of how to represent their brand and products and ESG is proud to have created this successful game execution for them which really engaged and educated their consumers around their new menu items." said Alan H. Gerson, President and CEO of Enteractive Solutions Group, Inc. (ESG).
"That's So Cheesy Scramble Game" can be found until June 26, 2011 by clicking the banner ad on www.ihop.com.
About ESG: Enteractive Solutions Group (ESG) has been providing promotional marketing, sweepstakes and contest administration, interactive services solutions to its clients for over 19 years. ESG’s reputation has been built on delivering high quality customer service and innovative digital promotional marketing platforms as well as in-studio program compliance. ESG has offices in Burbank, California and Atlanta, Georgia and is reachable online at www.enteractivesolutions.com and toll free at 1-888-295-0226.
Shelley Pina - Public Relations Coordinator