Cross Promotions
Custom Sweepstakes promotions or Contest promotions often lend themselves to Cross promotions. Cross promotions occur when two separate organizations or groups with shared values and similar demographics come together to jointly sponsor and/or promote a Contest promotion or a Sweepstakes promotion. By joining their media assets and advertising and promotion budgets, the promotion partners are able to expand their reach to each other’s customer base more effectively as well as lend their combined brand reputations to augmenting the appeal and interest in the Cross promotion.
Enteractive Solutions Group Inc., (ESG) can facilitate a large variety of turnkey Sweepstakes promotions or Contest promotions, including Sweepstakes promotions or Contest promotions which can accommodate and facilitate a Cross promotional component, on behalf of its Clients. ESG has a special expertise and experience in conceptualizing Cross promotions between media companies and brand marketers. As a result, ESG can take your custom promotion and help you find the perfect creative compliment to your product, service or brand in another organization or group, extending reach and impact through a Cross promotional strategy.
Turnkey promotions with a Cross promotional component are not made overnight; they are the result of ESG’s ability to help its Clients conceptualize, create, package and execute Cross promotional marketing campaigns which integrate programming, program promotion, brand marketing and advertising strategies across media platforms.
We also understand how to leverage traditional media and Online/Mobile media for the greatest impact on audience growth and brand marketing objectives as part of Cross promotions or other Sweepstakes promotions or Contest promotions. Our goal is to extend the value of the “sponsorship” equation for the brand and the “promotional” impact for the media property. We bring unmatched turnkey promotional experience with Contest and Sweepstakes driven promotions along with back-end Sweepstakes administration and Contest administration services. Our turnkey promotional expertise also includes extraordinary insight and experience into consumer facing media and promotions across analog and digital platforms and top tier branding and marketing expertise.
Our Enteractive Solution™ encompasses identification of branding and audience-related objectives through a consultative process.
· Outside-the-box thinking to create new opportunities for media/brand partnerships
· Focus on custom solutions that solve problems and deliver measurable results
· Use of Sweepstakes and Contest to engage audience
· Extension of media and promotional impact and outreach across platforms: Online, Mobile, Email, Games
· Proven and innovative re-connections between Sponsors and programs
· "Permission" based enrollment and engagement of target audience/customers
Our Strategic relationships with industry leading technical and media experts allow us to provide turnkey Cross-platform executions. ESG has an experienced promotion team that knows the value of a turnkey promotion and how to keep your promotion turnkey from ideation to execution. Our dedication to your marketing objectives and our keen awareness of your custom promotion components are unmatched in the industry.
ESG has created a QuickCustom™ template Online Sweepstakes which is a perfect platform for Cross promotions and can be up and running in as little as ten business days. These custom promotions can be “private labeled” by Agencies, Publishers and Brand Marketers and come complete with a host of built-in customer activation, measurement and reporting engines. We can help you take advantage of this unique new opportunity to present your custom promotions in our new format designed to engage consumers and provide actionable results while remaining turnkey for you.
The QuickCustom™ turnkey Sweepstakes promotion engine can be used by Media companies to promote entertainment properties. QuickCustom™ is a unique and highly effective and cost effective way to create a turnkey promotion which wraps an engaging and impactful Sweepstakes around a powerful advertising message. It can be quickly customized for any product or service, is deployable in as little as ten business days and can be readily promoted within any existing media plan, media budget or media strategy.
CONTACT US for further information about how we can help you conceive and execute an exciting Cross Promotion campaign and receive a free customized bid for our services.
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