Contests

Contests have long had the demonstrated ability to galvanize the attention and interest of mass audiences and generate positive benefits for their sponsors and organizers. Today we need look no further than the phenomenal success of American Idol for evidence of this fact.

Contests can take many different shapes, forms and structures. What defines Contests, in the promotion sense, is that they are bona fide competitions of intellectual knowledge or other skill in which the Winner is selected on the basis of their knowledge and/or skill, and not through the operation of Chance, in whole or in part, as is the case in Sweepstakes promotions. This in turn requires that Contests have specific rules and criteria by which Contestants can be fairly, honestly and adequately judged and a Winner or Winners selected. Often Official Judges are used to make the selection of the Winner(s) and those Judges must be provided reasonable and fair criteria upon which to base their choice or competitively score contestants and have the ability to fairly apply those criteria in selecting the Winner or Winners.

ESG has vast experience in planning, organizing and structuring Contests of all forms; from simple essay contests where the entrant’s ability to write in a skillful and original manner is the basis for the selection of a Winner, to complicated game or award show type competitions to performance or question/answer based competition formats to User Generated content based entries and all other structures in between.

We also have special expertise in providing turnkey Online/Mobile Services with unique patent protected formats as well as Mobile/Text messaging entry capabilities through our network of strategic partnerships.

We work with our Clients to think through the entire Contest structure and all elements of judging criteria and judging qualifications. We apply practical knowledge gained through experience with hundreds of Contest formats to suggest ways to avoid problems and make the promotion more successful. Every Client receives this careful customized evaluation and review of their Contest idea or we can and do work with Clients to create a Contest that meets their marketing goals from scratch as part of our Concept Creation services. In every case, we provide the attention to detail and experienced-based monitoring and review of the contest process to ensure that the Client’s goals are met, and that the Contest is conducted fairly, honestly and according to its rules and that no unfair advantage was given or received by any contestant.

We also provide a full range of prize procurement and fulfillment options to our Clients.

CONTACT US to discuss your Contest or other Promotional needs, consult with one of our experienced Managers and receive a free customized bid for our Contest services.